Develop XR solutions for any business need

Transform your business with XR. Create immersive, scalable experiences across all XR platforms to drive sales, enhance training, and improve team collaboration.

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Create tailored XR solutions that drive business impact

From healthcare to automotive, Unity enables you to create XR solutions that enhance customer engagement, improve employee training, and drive operational efficiency, delivering measurable results.

Build and deploy XR solutions across platforms

Efficiently create and scale XR experiences for all major devices. Unity’s cross-platform support ensures maximum reach and impact across XR platforms.

Jumpstart your XR project with pre-built templates and tools

Accelerate your XR journey with Unity’s templates and toolkits, enabling rapid ideation, prototyping, and deployment of immersive solutions for your business.

Discover how XR is transforming your industry

Manufacturing

Streamline every stage of the manufacturing process with XR, from designing and testing products in virtual environments to improving worker performance through immersive, real-time simulations.

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Manufacturing

Automotive

Leverage XR to visualize and refine vehicle designs in real-time, accelerating prototyping and decision-making. AR tools deliver critical data to production teams directly in their field of view, improving workflow efficiency and reducing errors.

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Automotive

Healthcare

Improve medical training, diagnostics, and patient care with XR: Simulate complex procedures for hands-on practice, use AR tools for surgical guidance, and improve diagnostics with 3D visualizations of medical scans.

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Healthcare

Retail

Transform customer engagement with XR-powered virtual showrooms and product configurators, offering immersive, personalized shopping experiences. Use real-time 3D visualizations to test and optimize store layouts, improving operational efficiency.

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Retail

Transportation

Optimize the design, testing, and maintenance of complex transportation systems with XR: Streamline prototyping, perform real-time diagnostics, and create immersive, risk-free training environments to prepare teams for critical operations, ensuring safety and operational efficiency.

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Transportation

How industries use AR and VR

XR is transforming how products are designed, marketed, and experienced, driving new levels of efficiency and customer engagement.

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Cross-vertical
““The VR headset literally opens a new world for future Embraer pilots. Using the headset, they can train wherever and whenever they want. Our co-pilots are all young, and they might prefer training in the evening or in half-hour stages. This is ideal.””

Ernst Pontier - KLM Cityhopper

Captain Embraer and Senior Instructor

Resources to explore

Adobe Stock image

8 manufacturing processes improved with AR, VR and MR

Explore how emerging technologies – including AI and machine learning, extended reality (AR, VR, MR), and real-time 3D software platforms – are poised to revolutionize every aspect of manufacturing facilities and factories.

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Stock image of car manufacturing

Top 5 automotive processes improved by AR and VR

Learn about the future-reaching possibilities immersive technology has for the world of autonomous vehicles, human-machine interface (HMI), and operations and maintenance training.

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Cincinnati Childrens Hospital

Cincinnati Children’s Hospital: Innovating surgery planning

Discover how Cincinnati Children’s Hospital uses virtual environments to enable its surgeons to create and use 3D models for urgent medical procedures.

See how
Stock image of retail use case of XR

How to engage today’s consumers: AR, VR and MR for retail

Find out how leaders in the retail industry are synchronizing the digital and physical worlds into a consistent and meaningful brand experience.

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Man wearing XR headset

3 key uses of XR and immersive technology in aerospace

Learn how some of the world’s leading aerospace companies are already capitalizing on the benefits of these technologies across product development and prototyping, simulation and training, and maintenance and operations.

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Build your XR experience with Unity today

Create incredible experiences and industry solutions with our robust XR tools, then easily deploy them across all platforms.

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Frequently asked questions